The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.
Tips on:
Finding and Attracting the Local Target Audience
Getting Local on Twitter
Social Media Content for Local Search
Ignorance is not bliss when it comes to the web. Ignoring, avoiding or just not looking at what people are sharing online about your small business or your competitors is just plain lazy.
Now more than ever people turn to Facebook, Twitter, YouTube, Foursquare, Yelp and a slew of other sites to share information and make it publicly available. As such, there’s a wealth of information that existing customers, future fans and online detractors are putting into the public domain, and there’s a plethora of tools to make it easy for you to follow along.
When you market using social media tools and tactics, you are interacting in a “social” space where trust and etiquette are critical. Many tools may allow you to broadcast, but broadcasting should not make up the bulk of your participation in social media spaces. Instead, you should be looking to first listen, and then meaningfully engage in conversations with your connections.
Last year’s Free Pastry Day was a whopping success, driving more than one million people to stores. activity on social media sites like Twitter and Facebook became electric on the day of the event as the free pastry news spread in digital form.
