Robotic messages are turn-offs. Genuine customer contact is where it’s at.
I recently received an automated e-mail and robo-call from the dealership where I bought a new car. While their sentiment was on-target (“We want to make sure you’re pleased with your purchase!”), their delivery sucked.
Funny, because this dealer wasted no time in calling me minutes after I submitted an e-mail of interest in buying a car from them.
Would it have killed them to pick up the phone after the sale and say, “Hey Dave, just wanted to check in make sure everything is OK with your car?!”
The dealer failed to take the time to keep it real. And I’ll remember that.
Make sure you don’t make the same mistake in your line of work. It’s the little touches that count.
