The Grateful Dead 4-Step Guide to the Magical Influence of Content Marketing
“No one can argue the cultural influence of the Dead and the legions of loyal Deadheads who continue to love the band. And a big part of how it happened was due to the band’s pioneering content marketing approach.
Instead of banning recording at concerts, the Dead actively encouraged audience taping and distribution of the band’s legendary live shows. This turned attendees into raving fans – a word-of-mouth marketing force that out-performed most of the contrived corporate attempts we see today in social media.”
copyblogger.com: The Grateful Dead 4-Step Guide to the Magical Influence of Content Marketing
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