July 2010
2 posts
2 tags
Dear car dealer: Take the time to be genuine
Robotic messages are turn-offs. Genuine customer contact is where it’s at.
I recently received an automated e-mail and robo-call from the dealership where I bought a new car. While their sentiment was on-target (“We want to make sure you’re pleased with your purchase!”), their delivery sucked.
Funny, because this dealer wasted no time in calling me minutes after I...
2 tags
Quick tips on managing your business' social brand →
Not having a business social media strategy is unacceptable.
Businesses should already have done their homework with regards to maintaining a social media brand.
People rely on repetition to reinforce the things they already know. That helps them stay on track over long periods of time.
So as an exercise in reinforcement, here again, are some of the essential approached businesses need to keep...
June 2010
15 posts
2 tags
The Grateful Dead 4-Step Guide to the Magical... →
“No one can argue the cultural influence of the Dead and the legions of loyal Deadheads who continue to love the band. And a big part of how it happened was due to the band’s pioneering content marketing approach.
Instead of banning recording at concerts, the Dead actively encouraged audience taping and distribution of the band’s legendary live shows. This turned attendees into raving fans...
Attracting customers using social media →
Studies say that social media is one of the most important emerging channels for lead generation. Some of the ways you can harvest leads via social media include:
Continuously Pointing Users to Your Content
Promoting Your Social Presence with Social Links
Monitoring Conversations about Your Brand and Competitors
Responding to Customer Questions and Feedback
Leveraging Your Offline Skills
...
2 tags
Why DEVO hired an ad agency to promote new album →
The band took pitches from several agencies, including Mother, whose clients include Target, Dell and the Virgin FreeFest, and Wieden+Kennedy, which is now using a concept that Devo turned down for the Diesel clothing brand. Of all the ideas, Gerald Casale says, “Mother’s pitch was just superior in every way. They nailed it.”
“An ad agency’s agenda is getting things...
2 tags
Gatorade takes social media very seriously →
The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media.
3 tags
Optimizing Social Media for a Local Audience →
Tips on: Finding and Attracting the Local Target Audience Getting Local on Twitter Social Media Content for Local Search
1 tag
Why Small Businesses Shouldn’t Take Social Media... →
Ignorance is not bliss when it comes to the web. Ignoring, avoiding or just not looking at what people are sharing online about your small business or your competitors is just plain lazy. Now more than ever people turn to Facebook, Twitter, YouTube, Foursquare, Yelp and a slew of other sites to share information and make it publicly available. As such, there’s a wealth of information that...
Get Noticed: 7 Ideas for Generating Buzz for Your... →
A lot of small business owners feel that there’s a cringe-factor associated with marketing; some resistance, avoidance and dread. It is possible, though, to create buzz-worthy promotional events around your business that not only get you in front of your target audience, but might even be fun to coordinate. Here are a few ideas for generating buzz for your business.
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10 Social Media Marketing Questions Answered →
When you market using social media tools and tactics, you are interacting in a “social” space where trust and etiquette are critical. Many tools may allow you to broadcast, but broadcasting should not make up the bulk of your participation in social media spaces. Instead, you should be looking to first listen, and then meaningfully engage in conversations with your connections.
2 tags
WordPress introduces reblogging, catches up with... →
Last week, WordPress, the top host of blogs, added a “reblog” feature. Clicking that button composes a new post housed on your blog suffixed with the headline, description, thumbnail and link to the source material — a process nearly identical to adding a link to your Facebook profile.
3 tags
Starbucks Used Social Media to Get One Million to... →
Last year’s Free Pastry Day was a whopping success, driving more than one million people to stores. activity on social media sites like Twitter and Facebook became electric on the day of the event as the free pastry news spread in digital form.
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What Twitter can do for businesses →
As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.
As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great—or disappointing—experience with their...
2 tags
iPhone 4, iOS4 and WWDC recap Summer 2010 →
Facetime seems to be the coolest innovation on the iPhone 4. This feature alone would make me want to upgrade … if I had someone far away I wanted to connect with using video chat/call. Still, how cool is Apple for actually delivering a technology we see in movies and on TV all the time? Apple just went out and created it. Damn.
Open Letter to Business Owners Worldwide: The Time... →
If your company hasn’t at least considered getting on Twitter, it is probably far behind the curve.
Dogfish to release Bitches Brew: Miles... →
To coincide with 40th anniversary of seminal album.
Dodocase for iPad →
I want it!
May 2010
14 posts
60 Excellent examples of illustration in web... →
lindseygrande:
Awesome selection of websites by Web Design Ledger. We got featured! :D
PBR successfully markets to hipsters →
Here’s the PBR blog
Controversial billboards →
1 tag
new white iphone
cant wait
1 tag
Online reviews drive purchase decisions [obvious] →
Advice from store employees continues to be useless
2 tags
I blame Ellen →
How a bad TV show enabled a comedian to start a record label and sign a 12 year-old kid on YouTube to a deal
2 tags
Attempt to monetize Foursquare, location sharing →
Q: Who wants to take a pic of self checked in at venue, in addition to actually checking in, just to earn a micro payment? A: NO ONE.
Sonic Youth Daydream Nation documentary →
Lance Bangs has been working on it.
R.I.P Facebook as a Marketing Platform →
As Facebook acquires more users, and your network grows, it will always be harder to make your updates appear in the Top News section. If your updates don’t get into that section, they will get lost. Most Facebook users don’t evangelize product or band pages, so you really won’t get as much mileage on them anyways. This is the reason why most pages don’t have a lot of “fans,” and why Facebook...
